strengths and weaknesses of change4life

The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. General intelligence - you excel in . Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. In addition, three television commercials were made. Population health monitoring: Is a well-recognized function of public health. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. Policy mechanisms to in uence health behavior vii Better self-awareness helps you build boundaries. Change4Life founded in January 2009. Low adaptivity. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. Another manager weakness is not listening to employees. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. Earlier in my career, this led to burnout and negative self-talk. After seeing the advertisement a total of 10,000 people contacted the British Heart Foundation charity and 62,000 have visited their website. . (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. Rather than taking a top-down approach, the campaign set out to use marketing as a catalyst for a broader societal movement in which everyone who had an interest in preventing obesity could play a part. Box 10.1 Strengths of Population Health Monitoring. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. A Change4Life Board was created to review progress against campaign objectives, advise on future direction and adjudicate on any disputes arising under the partnership terms of engagement. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. No man is an island and in today's world, ever before, a person relies on a team . Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. View professional sample essays here. The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. (Department of health, (b) 2010). whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. This involved the creation of a product (Snack Swapper), television advertising, public relations, partnership activity (including free distribution through schools and the NHS) and an online version. By telling your employer that, you're letting them know you lack self-reflection. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Box 9 The bene ts of partnership working: the Change4Life campaign. Poor communication. How much has Change4Life cost since it began in 2009? Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. Published: 11th Feb 2020. Summary. NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. Delegating. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Change4Life 7.9. currently described as the marketing component of the Government's response to the rise in obesity. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . The advantages of NGO Aid over Official Development Aid. No plagiarism, guaranteed! Consequently, you will lose the goodwill. Communication skills. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. Teamwork. The team would advise others contemplating such a programme to: Do you have a question about social marketing? Even professionals who work independently can benefit from the ability to work well as part of a team. The campaign was developed (and is being delivered) at great speed. 4.4/5 on reviews.co.uk. A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. For the vast majority of people in the UK, particularly those that are overweight or otherwise at a heightened risk of type 2 diabetes, consuming sugary drinks is a waste of calories as these drinks are high calorie and carry no nutritional value in terms of vitamins and minerals. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. However, this is far short of the government aim to have it halved. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. There will be a Health Watch network where feedback will be gathered from patients. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. We're here to answer any questions you have about our services. For intervention-there will be integrated education and service delivery. But a criticism that has been put forward is that change4life could be flawed from the start. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. Contributes to transparent, evidence-informed policy-making and consequently to good governance and . (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. Leadership skills. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look . (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. Ability to deliver projects to budget and schedule. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. Think of an example of how this weakness affected your performance in the past. 13. Leadership weaknesses are characteristics that can negatively impact both an individual and a business. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. No matter what the course of action, it is clear that something needs to be done. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. Pls tell me bt your opinion on me? 3.) The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. SWOT analysis assesses internal and external factors, as well as current and future potential. People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. We can not succeed alone. 5. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. Change4life puts the blame of obesity onto modern life, which affects everyone instead of blaming the parents. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. Strengths and Weaknesses of Research into Health Promotion. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Already, around one-third of children and two-thirds of adults in England are overweight or obese. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. 1. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. 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